A Creative Powerhouse

Because making visuals come alive is what he does best

Charlie Pinder is a creative powerhouse with 20+ years in visual storytelling, from photography and video production to branding for global icons like Red Bull. Fluent in multiple languages and with a global network of photographers, he brings international flair to every project. Whether sketching ideas or editing on the fly (not always from a moving train, but it happens), Charlie transforms content into unforgettable stories. If you’re looking for someone to elevate your photo and video content with creativity and impact, Charlie’s your go-to.

20 years of creative storytelling

Together there’s nothing we can’t do

  • Wow Charlie. Luci has just sent around the video of the Pacific Voices talking about plastic pollution for INC5. Amazing work. Thanks so much for all you have done to bring this together. The whole team here appreciates this enormously.

    Let's hope this film, the policy document and all other things being provided, help the negotiators get what is needed into this Treaty. You have played a major part in helping all those island states be heard. Thank you.

    Kelly Hague

    Senior Philanthropy Manager | Galapagos Conservation Trust,

  • THANK YOU SO MUCH Charlie for finding time and for your generosity in participating and getting hands on in the connecting islands group! We could not have achieved what we did with that video, without you!!  You are an amazing producer, creator, and human being!  You instantly get what is the heart of every message that we are trying to convey and transmit them beautifully 🤗🤗🤗.  It has been so great to work with you! You also get the GOLD STAR for patience ... we are all great people but you have accommodated all of us with a smile on your face (or that's what I imagine ! Hahaha).

    Lucia Norris

    Policy & Programmes Manager | Galapagos Conservation Trust

Art Direction

Art direction takes many forms, and my approach is tailored to meet your specific needs. Whether it's on location, in a studio, or within an edit suite, I bring creative visions to life. My experience spans:

  • Storyboarding and pre-visualization.

  • Document design and presentation.

  • Photo shoots, from conceptual planning to execution.

  • Film production, including on-site direction and editing.

From the peaks of snowy mountains to diving with hammerhead sharks, I’ve tackled diverse and challenging environments. Directing underwater, for instance, was an especially unique and rewarding experience. Wherever your project takes us, I bring adaptability, creativity, and professionalism to deliver outstanding results.

Branding

A strong brand is more than just its visual identity—it’s about having a consistent voice and staying true to core values. That said, rules are made to be bent (strategically) when creativity demands it. My branding services include:

  • Conducting visual audits to assess brand consistency.

  • Facilitating workshops to uncover and define your brand's essence.

  • Developing new brand books to guide identity and messaging.

  • Creating comprehensive toolkits to ensure brand alignment across all platforms.

Whether your brand needs refinement or a complete refresh, I’m here to help you present yourself with confidence and clarity.

Content

Content is a broad term, but at its heart is creation—and that’s where I excel. From initial ideation to final delivery, I offer:

  • Creation: Photography, videography, and editing to craft high-quality content.

  • Production: End-to-end project management with meticulous planning and execution.

  • Strategy: Ensuring your content aligns with your brand’s goals and resonates with your audience.

With extensive production experience and a keen strategic mindset, I’ll ensure your content doesn’t just fill a space but makes an impact.

  • Working with Charlie over the past two years has really helped Craghoppers to make a step change in our brand and visual identity.

    By cutting through the plethora of stories we were putting out, Charlie assisted us in simplifying and consequently strengthening our messaging.

    Through his expertise in imagery and branding, we have evolved our look and feel while staying true to and strengthening Craghoppers' core values through visual imagery.

    He also helped us build a clear content blueprint for the future, while helping create some wonderful content pieces in conjunction with the Galapagos Conservation Trust.

    My teams and I are proud of the progress the brand has made working with Charlie.

    James McNamara

    CEO / Craghoppers

  • I had the pleasure to work together with Charlie for more than 4 years. After we met the first time at the Red Bull Photography headquarters I realized that we are likeminded when it comes to cooperation’s and partnerships in general. We worked on several projects together, from signature outerwear for his global team of Photographers, to inspiring photos shoots in Iceland, all the way to a signature Red Bull Photography board line that we offered globally to our markets. Each and every project worked out successfully and smooth. I really appreciated working with Charlie, his professional and goal focused attitude combined with his friendly and positive personality made it fun realizing our projects together. Charlie is a great guy and I would always work again with him on future projects!

    Andi Aurhammer
    Managing Director | NITRO Snowboards

  • Charlie is one of the most well-rounded, knowledgeable and insightful marketing professionals that I have worked with. He is a rare commodity in the photo industry who knows both sides of the equation having worked as a content creator as well as directing entire marketing divisions at worldwide corporations. Charlie has helped build up some of the biggest brands in the world acting as a marketing director, producer, art director, and art buyer on hundreds of projects. Not only are his production skills above and beyond, but his ability to envision where a brand could and should go help to drive the overall process into new and very exciting territory. Charlie is very easy to work with, engages each and every project with 100% focus and has the vision to elevate any project he is a part of. I look forward to working with Charlie in the future.

    Michael Clark
    Adventure Sports Photographer | Santa Fe, New Mexico

Let’s do some work together!

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Let’s do some work together! *